- Year: 2026
- Type: short commercial
- Tools: camera and PremierePro
Challenge
For a Visual Storytelling class, we were challenged to create a commercial for a very specific target audience: a freshly married werewolf couple who loves to eat. We were free to choose the product we wanted to advertise, while the commercial could be 15, 30, 45, or 60 seconds long. Before creating the commercial, we developed a pitch board and a detailed production plan to establish the concept, story, and visual direction.
Process
First of all, I wrote a short scenario for my commercial. I thought of an interesting storyline that would capture the viewers’ attention.
This was the shotlist I made, using location pics and my scenario.
Finally, I made a brief yet efficient callsheet.
Result
The result is a romantic and slightly ambiguous clip promoting “Fullymoons”, honeymoon vacations where you can hunt and eat. We follow a newlywed couple throughout their transformation night. The clip ends with a slightly creepy shot of the leftover bones, followed by the satisfied couple walking away. I particularly liked this shot because of its unique vibe.