{"id":137,"date":"2026-08-26T14:21:54","date_gmt":"2026-08-26T14:21:54","guid":{"rendered":"https:\/\/portfolio.michsarchive.be\/?post_type=projects&#038;p=137"},"modified":"2026-09-20T18:05:26","modified_gmt":"2026-09-20T18:05:26","slug":"fullymoons-commercial","status":"publish","type":"projects","link":"https:\/\/portfolio.michsarchive.be\/index.php\/projects\/fullymoons-commercial\/","title":{"rendered":"Fullymoons Commercial"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\" style=\"grid-template-columns:59% auto\"><figure class=\"wp-block-media-text__media\"><img fetchpriority=\"high\" decoding=\"async\" width=\"956\" height=\"640\" src=\"https:\/\/portfolio.michsarchive.be\/wp-content\/uploads\/2026\/08\/screen-fullymoons.jpeg\" alt=\"\" class=\"wp-image-142 size-full\" srcset=\"https:\/\/portfolio.michsarchive.be\/wp-content\/uploads\/2026\/08\/screen-fullymoons.jpeg 956w, https:\/\/portfolio.michsarchive.be\/wp-content\/uploads\/2026\/08\/screen-fullymoons-300x201.jpeg 300w, https:\/\/portfolio.michsarchive.be\/wp-content\/uploads\/2026\/08\/screen-fullymoons-768x514.jpeg 768w\" sizes=\"(max-width: 956px) 100vw, 956px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<ul class=\"wp-block-list\">\n<li>Year: 2026<\/li>\n\n\n\n<li>Type: short commercial<\/li>\n\n\n\n<li>Tools: camera and PremierePro<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"fullymoons Commercial\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/a_UpbSzWIfc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" style=\"margin-top:var(--wp--preset--spacing--30);margin-bottom:var(--wp--preset--spacing--30)\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Challenge<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">For a Visual Storytelling class, we were challenged to create a commercial for a very specific target audience: a freshly married werewolf couple who loves to eat. We were free to choose the product we wanted to advertise, while the commercial could be 15, 30, 45, or 60 seconds long. Before creating the commercial, we developed a pitch board and a detailed production plan to establish the concept, story, and visual direction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Process<\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"768\" height=\"698\" src=\"https:\/\/portfolio.michsarchive.be\/wp-content\/uploads\/2026\/08\/scenario.png\" alt=\"\" class=\"wp-image-144 size-full\" srcset=\"https:\/\/portfolio.michsarchive.be\/wp-content\/uploads\/2026\/08\/scenario.png 768w, https:\/\/portfolio.michsarchive.be\/wp-content\/uploads\/2026\/08\/scenario-300x273.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">First of all, I wrote a short scenario for my commercial. I thought of an interesting storyline that would capture the viewers&#8217; attention.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img decoding=\"async\" width=\"997\" height=\"668\" src=\"https:\/\/portfolio.michsarchive.be\/wp-content\/uploads\/2026\/08\/shotlist1.png\" alt=\"\" class=\"wp-image-147 size-full\" srcset=\"https:\/\/portfolio.michsarchive.be\/wp-content\/uploads\/2026\/08\/shotlist1.png 997w, https:\/\/portfolio.michsarchive.be\/wp-content\/uploads\/2026\/08\/shotlist1-300x201.png 300w, https:\/\/portfolio.michsarchive.be\/wp-content\/uploads\/2026\/08\/shotlist1-767x514.png 767w\" sizes=\"(max-width: 997px) 100vw, 997px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">This was the shotlist I made, using location pics and my scenario.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"414\" src=\"https:\/\/portfolio.michsarchive.be\/wp-content\/uploads\/2026\/08\/callsheet-3-1024x414.png\" alt=\"\" class=\"wp-image-146 size-full\" srcset=\"https:\/\/portfolio.michsarchive.be\/wp-content\/uploads\/2026\/08\/callsheet-3-1024x414.png 1024w, https:\/\/portfolio.michsarchive.be\/wp-content\/uploads\/2026\/08\/callsheet-3-300x121.png 300w, https:\/\/portfolio.michsarchive.be\/wp-content\/uploads\/2026\/08\/callsheet-3-766x310.png 766w, https:\/\/portfolio.michsarchive.be\/wp-content\/uploads\/2026\/08\/callsheet-3.png 1162w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"wp-block-paragraph\">Finally, I made a brief yet efficient callsheet. <\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Result<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The result is a romantic and slightly ambiguous clip promoting \u201cFullymoons\u201d, honeymoon vacations where you can hunt and eat. We follow a newlywed couple throughout their transformation night. The clip ends with a slightly creepy shot of the leftover bones, followed by the satisfied couple walking away. I particularly liked this shot because of its unique vibe.<\/p>\n","protected":false},"featured_media":155,"template":"","class_list":["post-137","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/portfolio.michsarchive.be\/index.php\/wp-json\/wp\/v2\/projects\/137","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portfolio.michsarchive.be\/index.php\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/portfolio.michsarchive.be\/index.php\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portfolio.michsarchive.be\/index.php\/wp-json\/wp\/v2\/media\/155"}],"wp:attachment":[{"href":"https:\/\/portfolio.michsarchive.be\/index.php\/wp-json\/wp\/v2\/media?parent=137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}