{"id":169,"date":"2026-09-20T20:51:58","date_gmt":"2026-09-20T20:51:58","guid":{"rendered":"https:\/\/portfolio.michsarchive.be\/?post_type=projects&p=169"},"modified":"2026-09-20T20:51:58","modified_gmt":"2026-09-20T20:51:58","slug":"branding-for-glazed","status":"publish","type":"projects","link":"https:\/\/portfolio.michsarchive.be\/index.php\/projects\/branding-for-glazed\/","title":{"rendered":"Branding for ‘glazed’"},"content":{"rendered":"\n
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  • Year: 2025<\/li>\n\n\n\n
  • Type: branding <\/li>\n\n\n\n
  • Tools: Illustrator, Photoshop<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n
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    Challenge<\/h2>\n\n\n\n

    We got assigned to partner up with a classmate and design a logo for their dream business.
    The prompt I received was: “Glazed”, a cozy yet simple cafe where people can drink coffee and try out baked goods, while making things from clay. There are pottery workshops available and the overall vibe is artsy and cozy.<\/p>\n<\/div>\n\n\n\n

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    Process<\/h2>\n\n\n\n
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    I started of with a moodboard to curate a vibe. The earthy tones spoke to me as they portray this warm and cozy feeling.<\/p>\n<\/div><\/div>\n\n\n\n

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    As a next step I tried sketching some logo’s with no pressure. I was mostly curious about the possibilities. <\/p>\n\n\n\n

    Next, I chose a logo with my “client” and started working on it. <\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n

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    Result<\/h2>\n\n\n\n
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    \"\"<\/figure>\n\n\n\n
    \"\"<\/figure>\n<\/div>\n\n\n\n
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    This is the finished product for \u201cGlazed\u201d. I especially liked the idea of pottery workshops, so I incorporated earthy terracotta and clay-inspired colours into the design.<\/p>\n\n\n\n

    The name \u201cGlazed\u201d has a double meaning. Both ceramics and pastries can be glazed, so I thought it would be fun to play around with this connection and incorporate it into the branding.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":170,"template":"","class_list":["post-169","projects","type-projects","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/portfolio.michsarchive.be\/index.php\/wp-json\/wp\/v2\/projects\/169","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portfolio.michsarchive.be\/index.php\/wp-json\/wp\/v2\/projects"}],"about":[{"href":"https:\/\/portfolio.michsarchive.be\/index.php\/wp-json\/wp\/v2\/types\/projects"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portfolio.michsarchive.be\/index.php\/wp-json\/wp\/v2\/media\/170"}],"wp:attachment":[{"href":"https:\/\/portfolio.michsarchive.be\/index.php\/wp-json\/wp\/v2\/media?parent=169"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}